{"id":1133,"date":"2025-03-29T07:24:45","date_gmt":"2025-03-29T07:24:45","guid":{"rendered":"https:\/\/agency.ap.applyflow.com\/?p=1133"},"modified":"2025-06-16T10:27:06","modified_gmt":"2025-06-16T10:27:06","slug":"bold-relaunch-for-a-cool-brigade-of-recruiters","status":"publish","type":"post","link":"https:\/\/www.applyflow.com\/case-study\/bold-relaunch-for-a-cool-brigade-of-recruiters\/","title":{"rendered":"Bold relaunch for a cool brigade of recruiters"},"content":{"rendered":"<h5>Don\u2019t get us wrong<\/h5>\n<p>\u2014not everything was bad about their old site. It was modern, clean, and had nice pictures of the affix team. However, the job application process was extremely dated, it was hard for the affix team to manage, and it didn\u2019t really show off everything that made affix, well, affix.<\/p>\n<p>We were going to have to give everything we had to restart the heart of this website: a new strategy, refreshed branding, convincing content, custom development work, and to top it all off, a new integration with JobAdder.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2224 size-large\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Image-Frame-1-1024x425.png\" alt=\"A team of passionate you advocates in a confusing tech market\" width=\"1024\" height=\"425\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Image-Frame-1-1024x425.png 1024w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Image-Frame-1-300x125.png 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Image-Frame-1-768x319.png 768w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Image-Frame-1-1536x638.png 1536w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Image-Frame-1.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h5>New user flows, tech, and a reinvented, 70s-inspired brand.<\/h5>\n<p>The new site structure had to be simple and clean. We created clear and distinguishable value propositions for candidates (unique jobs and a great experience) and for clients (business growth, the smarter way) to really communicate what affix could offer to users visiting the site.<\/p>\n<p>affix\u2019s rebrand is marked by bold colours against dark backdrops, flash film photography, and quirky modern illustrations. Frankly, it looks gorgeous, but it serves more than just a visual purpose\u2014it showcases affix\u2019s personality and competency, too.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2227 size-large\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Job-Board-1024x739.png\" alt=\"Affix Website\" width=\"1024\" height=\"739\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Job-Board-1024x739.png 1024w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Job-Board-300x216.png 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Job-Board-768x554.png 768w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Job-Board-1536x1108.png 1536w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Job-Board.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h5>A digital presence to die for.<\/h5>\n<p>The new site structure had to be simple and clean. We created clear and distinguishable value propositions for candidates (unique jobs and a great experience) and for clients (business growth, the smarter way) to really communicate what affix could offer to users visiting the site.\u2028\u2028affix\u2019s rebrand is marked by bold colours against dark backdrops, flash film photography, and quirky modern illustrations. Frankly, it looks gorgeous, but it serves more than just a visual purpose\u2014it showcases affix\u2019s personality and competency, too.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2623 size-full\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Group-5172841-2-1.png\" alt=\"Affix Website 2\" width=\"1000\" height=\"455\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Group-5172841-2-1.png 1000w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Group-5172841-2-1-300x137.png 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Group-5172841-2-1-768x349.png 768w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Group-5172841-2-1-375x171.png 375w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/Group-5172841-2-1-645x293.png 645w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1140 size-full\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/affix-8.png\" alt=\"Affix Mobile Site\" width=\"864\" height=\"998\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/affix-8.png 864w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/affix-8-260x300.png 260w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/agency\/wp-content\/uploads\/2025\/03\/affix-8-768x887.png 768w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Awesome people with a much-less-than-awesome website. When affix first came to Applyflow, they were looking for \u201ca new start.\u201d From our initial chat with Brad, Briony, Angie, and Whitney, we quickly realised two things. One: that affix was a genuinely different, genuinely cool group of people. Two: their old website was absolutely not representative of the friendly and enthusiastic people behind it.<\/p>\n","protected":false},"author":1,"featured_media":2622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.applyflow.com\/af-api\/wp\/v2\/posts\/1133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.applyflow.com\/af-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.applyflow.com\/af-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.applyflow.com\/af-api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.applyflow.com\/af-api\/wp\/v2\/comments?post=1133"}],"version-history":[{"count":0,"href":"https:\/\/www.applyflow.com\/af-api\/wp\/v2\/posts\/1133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.applyflow.com\/af-api\/wp\/v2\/media\/2622"}],"wp:attachment":[{"href":"https:\/\/www.applyflow.com\/af-api\/wp\/v2\/media?parent=1133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.applyflow.com\/af-api\/wp\/v2\/categories?post=1133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.applyflow.com\/af-api\/wp\/v2\/tags?post=1133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}